TVS Apache to take on Honda Unicorn

Five-speed, 150cc, disc brake and lots of attitude.

TVS Apache has taken aim at Honda Unicorn, which currently occupies the premium bike market along with the Pulsar. The 150cc five-speed TVS Apache bike was launched by TVS Motor in March 2006.

Engine 4-stroke air cooled
Displacement 147.5 cc
Maximum power 13.5 bhp
Kerb weight 136 kg
Transmission 5-speed
Wheelbase 1260 mm
power: weight ratio 101.6 bhp
Starting Electric and kick

The lower version of TVS Apache will come for Rs 48,000. The higher-end model with electric start and front disc brake will be priced at Rs 52,490. TVS Motor is hopeful of a god export market for the bike, and has already received some orders.

TVS claims that Apache, with a 13.5 bhp powering it, will have the best power-to-weight ratio in its class. Apache promises instant acceleration, wonderful pick-up and a good top speed. The company also says the wide tyres ensure better grip on the road.

TVS is also planning to launch an entire set of accessories for the Apache, including helmets, gloves, goggles and jackets.

The sporty TVS Apache will be available in four colours and sport alloy wheels as standard feature. TVS hopes to gobble up 30% of the premium bike market with the Apache. TVS hopes to sell 2 lakh Apaches in a year. With the looks that go wit the Apache, that does not seem too far-fetched. Around 50,000 premium bikes are sold in the Indian market every year.

TVS Fiero, another premium bike from TVS has not been doing very well, and the company may decide to phase it out if the Apache can grab the volumes.


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